The healthy snack aisle is crowded — but vegetable rice crackers are still a blue-ocean category in most Western markets. Here's what B2B buyers should know about sourcing them.

What Are Vegetable Rice Crackers?

Unlike potato-based chips, vegetable rice crackers use rice as the base, blended with real vegetables (in our case, 10 vegetables at ≥28% content). They're air-puffed, not fried — which means lower fat, zero trans fat, and a cleaner label.

Why They're Winning Shelf Space

• Non-fried: 8.24% fat vs ~33% for fried potato chips
• 0 trans fat: A key checkbox for parent buyers
• High fiber: From real vegetables and grains
• Visible vegetables: Colorful inclusions signal "real food" on shelf

What to Ask Your OEM Supplier

• What is the actual vegetable content? (We do ≥28% with 10 vegetables)
• Is it fried or air-puffed? (Ours is non-fried)
• What are the pack sizes? (We offer 40g zipper bags and 18g/20g pillow packs)
• Can you do private label? (Yes — custom flavors, artwork, and pack sizes)

Our Veggie Crunch Series

Six flavors across two series: Vegetable Rice Crackers (Refreshing Cucumber, Tomato, BBQ Wagyu) and Corn Chips (Mexican Chili, Creamy Corn Chowder, Jasmine Green Tea). 9-month shelf life. HACCP, ISO22000, Halal, FDA certified.

Get a Free Quote — Contact sales@dafasnacks.com for OEM/private label vegetable snacks. Replies within 24 hours.